Tag: social brand

Five Step Formula To Take the Social Media Plunge

Diving BoardOne of my most favorite parts of my job is getting to work with senior executives interested in taking the plunge into social media. Usually they know they have to do something but don’t know where to start. I absolutely love this topic and helping folks slowly step into the scary social media universe. Let’s face it, it is scary. Nothing terrified me more than getting ready to hit send on my first tweet. But, we are really missing out if we jump in. There are things to learn, people to meet, and discussions to be had.

Here is the five step formula I use to help folks get started: read more »

Preparing for Social Media Success

This blog originally appeared on ASUG’s Leadership 2.0.

Perhaps my favorite moment at ASUG Annual Conference this year was when Olympic gold medalist and WNBA superstar Lisa Leslie shared the “7 Ps” that her mother instilled in her as a child – “Proper Prior Preparation Prevents Piss Poor Performance.” It was a humorous moment but also amazing to learn that this phrase stuck with Lisa all these years. Personally, I had never thought too much about the role “preparation” plays in our lives. read more »