One of my most favorite parts of my job is getting to work with senior executives interested in taking the plunge into social media. Usually they know they have to do something but don’t know where to start. I absolutely love this topic and helping folks slowly step into the scary social media universe. Let’s face it, it is scary. Nothing terrified me more than getting ready to hit send on my first tweet. But, we are really missing out if we jump in. There are things to learn, people to meet, and discussions to be had.
Here is the five step formula I use to help folks get started: read more